The Surf Station in 2018. Commentary by shop owner Tory Strange:
I remember when we added an internet surf report to our call-in surf report and the changes it brought. This was well over 10 years ago. First it was just text, then we changed and added 3 pictures across the top of the page. Later, a slide show of the morning surf here in St. Augustine. With each change / transformation I would listen to feedback from the Surf Station Message Board crew. One thing you can say about Surf Station is we have changed with the times. So what is new for 2018? The emphasis is going to be on local. 2018 into 2019 will be a time of transformation where Surf Station changes more and more into St. Augustine’s local roots. Yes we will still bring you brands from around the world, but we will do this with a more than ever local flavor. For example, this article on John John Florence winning the world title was not a link to a national publication article (like in the past), but was written by us, and ties in to St. Augustine via how you can buy John John Florence gear right here from Surf Station. The photos at the bottom of the article are a link to John John’s gear displayed on a bench, in front of the Surf Station. We partnered with Hurley to bring you the gear here locally. We have partnered with Pyzel to bring you John John’s Surfboards.
For 2018 The Surf Station will bring you more than just photography, but written text on what is going on in surfing internationally, nationally, and locally. We have already gotten a jump on 2018 as in December of 2017 we brought you this article on gifts and merchandise we have available for you. We hope you like it! More locally made merchandise & gear will come to Surf Station in 2018.
2018 will bring tremendous change. 2017 was a very rough year for us, as we were on the wrong side of change, heading in the wrong direction. With your support and feedback (yes we listen, please write & give us your ideas!) we will bring you a better surf shop and a better water experience for all facets of your surfing.