Letter: - December 8, 2020

Hello- I know you sell used surfboards, but do you buy them from people? If so, how does that work?

Thanks Shannon

__________

Hi Shannon,

Thank you for reaching out. We do not buy boards outright, but we do offer a consignment option. It is a 70%/30% split, where you get 70% of the final sale price. All you need to do is bring the board(s) by either of our locations and fill out a consignment form, we’ll take it from there.

Please let me know if you have any other questions and I’ll be happy to help.

Thanks,

Josh

Surf Station Response:

Hi Shannon,

Thank you for reaching out. We do not buy boards outright, but we do offer a consignment option. It is a 70%/30% split, where you get 70% of the final sale price. All you need to do is bring the board(s) by either of our locations and fill out a consignment form, we’ll take it from there.

Please let me know if you have any other questions and I’ll be happy to help.

Thanks,

Josh

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Letter: - November 23, 2020

pls add the water temp on your surf report page like it was before, Thx

____________________

Hi Doug,

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Letter: - November 13, 2020

New website format you asked for feedback on I don’t like it. What problems did you solve by making this change? Was anybody complaining? Everything was all right there laid out plainly on one page. Now I have to tap to go here or tap to go there etc. to find things that all used to be on the front homepage of the surf report. I thought the other format was perfectly good. That’s my two cents and I m sticking to it.
Thanks for asking.

Anthony

____________________

Anthony,

Thank you so much and I initially agreed. I told my staff “If it ain’t broke, don’t fix it” as I loved the old format and more. They pointed out that the old format is not conducive to mobile and the world is changing toward mobile and we looked it up and more than 50% of people using our website are now on a mobile device and this demographic is growing. The old report on mobile had way way stretched out photos and did not fit mobile at all. Yes it was great on a big computer.

I was at the beach yesterday and a surfer came up and commented on the new site. He said he likes it better as he said it is “cleaner” . I am still getting used to it and still prefer the old one. The good news is we can tweak this new site to make it very much like the old site but better because now you will be able to view it on a mobile device too. The old site was nearly a decade old.

As for your specific observation / complaint, I agree. I like the long scroll with data right there. But it was pointed out we can bring the blogs up closer to the top of the page by breaking the data into clickable links/sections and thus the blogs the staff works so hard on can be much easier to find.

Tory

____________________

Good morning,

Thanks for the input on the new website! The main reason for switching to a new theme was that Google and other search engines are putting more emphasis on mobile friendliness (over 60% of our traffic is via mobile device) and we needed the surf report website to be up to 2020 web design standards. That said, I have been tweaking the site daily to make it more useable, and you may notice now that if you click on one of the Surf Report thumbnails, it now opens that report in a separate page that has the entire report “laid out plainly on one page” for everyone to read. The issue we had before was that the report was over 2000 pixels tall, and was taking up too much screen real estate on our homepage.

While the Surf Station website is mostly a surf report and forecast, it also serves to provide information about our surf lessons, rentals, surf team, surfing news locally and worldwide, and serves as a source of entertainment and education for northeast Florida surfers. Our goal is to provide a platform that is easy to use on mobile and on desktop computers, and will allow us to expand our content more efficiently into 2021 and beyond. And of course, it allows our staff to communicate with our customers about new products, sales coming up soon and events we plan throughout the year.

If you have any specific issues with the new surf report website please email me at eddie@surf-station.com and I will be sure to fix them right away!

Thanks,

Eddie Toy
Webmeister

Surf Station Response:

Anthony,

Thank you so much and I initially agreed. I told my staff “If it ain’t broke, don’t fix it” as I loved the old format and more. They pointed out that the old format is not conducive to mobile and the world is changing toward mobile and we looked it up and more than 50% of people using our website are now on a mobile device and this demographic is growing. The old report on mobile had way way stretched out photos and did not fit mobile at all. Yes it was great on a big computer.

I was at the beach yesterday and a surfer came up and commented on the new site. He said he likes it better as he said it is “cleaner” . I am still getting used to it and still prefer the old one. The good news is we can tweak this new site to make it very much like the old site but better because now you will be able to view it on a mobile device too. The old site was nearly a decade old.

As for your specific observation / complaint, I agree. I like the long scroll with data right there. But it was pointed out we can bring the blogs up closer to the top of the page by breaking the data into clickable links/sections and thus the blogs the staff works so hard on can be much easier to find.

Tory

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Letter: - September 14, 2020

What boards do you have that are similar shape to the Lost Uber Surfboard?

– Darrin

Surf Station Response:

Hi Darrin,

Thank you for contacting us.

Here are some options below that are similar in shape…

https://www.surfstationstore.com/collections/surfboards/products/surf-station-x-11th-street-secret-weapon-surfboard

https://www.surfstationstore.com/collections/surfboards/products/sharp-eye-storms-surfboard

https://www.surfstationstore.com/collections/surfboards/products/js-industries-monsta-box-2020-squash-tail-easy-rider-surfboard

https://www.surfstationstore.com/collections/surfboards/products/js-blak-box-3-squash-surfboard

https://www.surfstationstore.com/collections/surfboards/products/t-patterson-new-sun-surfboard

Let me know what you think and the size you are looking for and I’d be happy to help you narrow it down.

Thanks,

Billy

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Letter: - August 19, 2020

So, where is the “key pocket” on my 8 foot surf station leash? See it listed on the package. Thanks

– Patty

Surf Station Response:

Hi Patty,

Thank you for reaching out. The key pocket is located on the cuff portion of the leash. I have attached photos to this email to help better locate the key pocket.

Please let me know if you have any other questions and I’ll be happy to help.

Thanks,

Josh

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Letter: - August 10, 2020

Hello,

The St Augustine buoy today reads .07′ for swell height when the waves were in the 2′-3′
range. How is that possible when our waves were much larger? I thought that swell height determined swell height.

Thank you. Anthony

Surf Station Response:

Hi Anthony,

The swell height (SwH) can be deceiving. So much of the time looking at just this reading will throw you off! I look at the ocean, and when this buoy reading is cockeyed to what i am seeing along the beach, I look at the other readings. In fact, the main reading I have been looking at in recent years is the combination of the Swell Height and the Wind Waves (WWH) which is the Wave Height Measurement, or WVHT. The WVHT measurement is a combination of both the Swell Height and the Wind Waves and if you just stick with this, it is the most accurate over time I have found. I used to report both the (SwH) and the (WWH) on the Surf Station’s call in 904.471.1122 surf report but now I just talk about the WVHT. Just go by that and you will have a more accurate know how of what size the wave size is along the beach.

I hope this helps!

-Tory

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Letter: - August 2, 2020

Board Room Staff

Had a chance to surf my new fish beard today Its magic. What a great board. Thanks for the ease of purchase and great customer service.

Thanks,
Rob Hall

Surf Station Response:

Hey Rob,

Stoked to hear it! Thanks so much for the kind words. Glad you love the board!

-Darby

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Letter: - July 23, 2020

Send it
Bubbles of excitement rise
on waves of expectation
in swells of confidence.
Ability and experience splashed with the
dream crash over droplets of fear melted
in sand
You cannot call the wave
The wave calls you
The wind and tide will not wait.
Now is the only time.
Send it

by: Renee Harris

Surf Station Response:

Thanks so much for sharing Renee!

Beautiful poem!!!

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Letter: - July 21, 2020

New surfer here, just starting out. When you say waves are “knee to thigh high”, how is that measurement determined? Is it as if you are standing on the flat water? Seems like the waves are well over my head as I’m standing on the ocean floor. Thank you for the arification.

Surf Station Response:

Hi Rick,

Thanks for reaching out. You are correct, that measurement is determined as if you were standing on flat water, or surfing at the bottom of a wave.

Please let us know if you have any other questions and I’ll be happy to help.

Thanks,

Josh

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Letter: - June 3, 2020

Hi Dean,

Wanted to say thank you for everything you do for us surfers with your 5 day forecast on the Surf Station website. You probably have many other things you could be doing, but I know that I appreciate your guidance in the wave department, and look at your forecasting daily. So again, thank you for all the work you put into it, and helping us all stay ahead, basically, you’re the man.

—
~Seth L Alred

Surf Station Response:

Thanks Seth! Good to hear that the forecast helps you stay on it. Tory deserves accolades for providing my forecast page and keeping the SS website going through marriages, IT issues, hurricanes and pandemics!

-Dean

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Letter: - May 19, 2020

Dear Surf Station,

Thank you for all you guys do in our community. I fell in love with the surf station from the first time I walked through the door back in 2010. I had a strong desire to be a surfer but had very minimal time in the water learning. I purchased my first surfboard from another surf shop but was not pleased with the quality of the board. It was several years later (2010) that my wife bought me my first Channel Island board, from your shop, for our anniversary which was an epoxy Flyer 2 that was dark blue on the deck and It was my pride and joy for years. Two years later (2012) she purchased two CI boards for me, Dumpster diver and the neck beard. I later traded my dumpster diver for a DFR. I also picked up a epoxy quad fin fish from your surf station 2 location. I didn’t have that fish for long before I traded it to get a surf station long board for my wife. Long story short I will only purchased boards through your surf shop. Surf station has always helped me when I wanted to buy quality surf boards and in need of expert advice. Surf station will always be my choice for a surf shop.

I feel honored to receive a free surfboard from the surf station, I will never forget this. I am also humbled and honored to have so many people nominate me for this giveaway contest. Thank you thank you for the way you are expressing appreciation for medical providers and first responders who sacrifice for their fellow man. I have been a nurse for less than 2 years and feel like my only regret is not becoming a nurse sooner, it is a very rewarding career.

I’d like to stop by the surf station in the morning on my way to work to talk with Josh about the board and maybe create a photo-op with me in my scrubs and with my family and I can express my appreciation in person. Thank you all for a dream come true.

Regards,
Aaron Haire

Surf Station Response:

Hi Aaron,

My name is Chris Splendore, Social Media Coordinator for The Surf Station. I would like to personally say a huge Thank You for all that you are doing and continue to do for the community during these extremely difficult times. Yvonne, Pam, your Brothers, your friends, and your coworkers wrote us very touching emails of what you have experienced and your selfless endeavor to contribute your expertise during these trying times. On behalf of The Surf Station, We are truly honored to have you as our winner!

We are excited to get you your CI Happy! I have copied Josh our Boardroom Manager in this email. Josh can help you dial-in the perfect Happy and assist you with anything else that you need.

– Chris

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Letter: - May 15, 2020

Good morning Surf Station😁🤙
First, I want to thank you for all that you do in the community and the daily reports and forecasts. I grew up surfing NSB and was stationed in Hawaii when I served in the Marine Corps. Now I have been living in Gainesville making the trip to St. Augustine for the past 14yrs.

Recently over the last yr I have quit smoking cigarettes and bought torq fish from you all with the money I saved from quiting. It has been awesome board by far. I am wanting something for the smallest of smallest but I am torn between your Gator board and Tarantula board. Looking for an easy paddle but not longboard. Just wondering which board would be most suitable or which would you choose.

Also a few weeks ago I got my girlfriend a soft top board and thermal layers which are great!😁😁

I would like to get her a wetsuit as well. Before the shutdown she fit a size 10 well.

So basically I am wonder how to get the best deal or bundle a surf-station board,leash,trackpad, wetsuit and roof rack Thank you for your time and attention concerning this matter!

Oh yeah Tell Nick thank you as well as he was the one helping me out via messenger you guys have!

Respectfully,
Kyle

Surf Station Response:

Hey Kyle,

Thanks for reaching out. For the smallest of the small days here I’d recommend the Surf Station Gator! That thing has a ton of volume in a small package and is designed to maximize wave count on super small days. Thanks so much for the continued business, we really appreciate it! We offer 20% off of all accessories with the purchase of a board and we can also offer that on a wetsuit as well.

I’ll be sure to let Nick know!

Thanks again,

Josh

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Letter: - May 15, 2020

I received my board this morning in perfect condition. The packaging was bulletproof!
Thanks for the great service and quick delivery, it’s much appreciated.
Stay Safe/Healthy 🤙🏼

Surf Station Response:

Hi Patrick,

Thanks for reaching out and thanks for the order!! We’re stoked to receive emails like this.

Enjoy the new board!

All the best,

Josh

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Letter: - May 11, 2020

Hello,
I’d like to submit my fiancé Ryan Morgan to be considered for this contest.

Ryan is an Emergency Room Clinical Pharmacist at UCLA Ronald Reagan Medical Center. We first met in New York City, where I grew up, and then moved to Los Angeles 3 years ago. To officially welcome us to the west coast my dad bought us surf lessons. Ryan fell in love with surfing immediately. I would say he’s borderline obsessed actually. His job is incredibly stressful – surfing gives him an outlet and has become the one thing that reliably calms him down. He surfs as much as he possibly can with his busy schedule, checks the surf cam religiously, and practically arranges his life around the swell/wind/tide forecasts. Keep in mind this is a guy who just started surfing 3 years ago, teaching himself the sport using beginner equipment. I can honestly say it has changed his life.

At the end of March when the COVID-19 outbreak was really getting bad in New York City and Governor Cuomo made a plea for healthcare workers to volunteer, Ryan signed himself up immediately. The Emergency Room at UCLA had been pretty slow due to the success of our social distancing and he felt his skills and expertise would be better used at the epicenter of the pandemic. Since we lived in NYC and my family and many of our friends still live there, he felt an especially strong sense of obligation.

Within a week he had matched with one of the three COVID-designated hospitals in NYC. He dropped his obligations here in LA, made the difficult decision to leave his family in LA, and flew out to volunteer in one of their COVID Intensive Care Units. He used his vacation time to be able to leave his current job and worked 14 days straight helping critically ill patients at an underfunded and understaffed hospital in Brooklyn. His experience was intense and he endured some things that no healthcare worker should ever have to. Once he returned to LA, he immediately went back to work in the ER caring for COVID patients still coming to the hospital. He is on his 20th day straight of work (without a single day off). And because the beaches in LA have been closed, he hasn’t had his favorite pastime to help him destress.

Ryan is a true hero in my book and nothing would make him happier than to have a new board (and some serious swell) for when the beaches reopen.

Thank you for considering this application and for setting up this amazing contest!
-Emma

Surf Station Response:

Thank you so much for your entry Emma and we have good news…..

RYAN IS THE WINNER!!!!

Congratulations to him and thank you to you for submitting this awesome hero. He definitely deserves this Happy Surfboard and we hope it will make him happy.

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Letter: - April 29, 2020

I’m sure you’ve had lots of people reaching out to you. What is the plan if you guys arent able to be up and running for the surf camp? I have both Josiah and Liam Jones due to attend camp the week of June 15th. I seriously hope this isnt even an issue by mid May. Thx in advance!!

Surf Station Response:

Hi Lee Ann,

The plan right now is to have the instructors tested so they are cleared. Then, to have a very small group at surf camp. 3 to 9 students. Most kids are safe. We want to keep them 100% safe. We are still learning, and will finalize our plan soon.

Obviously it is still day by day on even if there will be a Surf Station Surf Camp. Or any surf camp. Or school.

At some point, the kids will go back to school, and will go back to surf camp.

We erred on the side of safety going into this pandemic, and will be very safe opening back up.

Thank you for your question and trust. It is still April, let’s see how things are in June.

-Tory

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